Employer: Oath/Verizon
By creating a tactile product we were able to bring the Spotlight to our valued clientele, with a beautifully crafted booklet with an interactive feel. In order to read the booklet the plastic sleeve must be removed, and by moving the sleeve we see the exciting Spotlight reveal. The sleeve is reminiscent of an LP record with it’s size and aesthetic - along with the Spotlight circle in the middle mirroring a record (a subliminal connection to the younger years of our senior audience). It was important for us to create a product that the client would find relatable, while delivering our message in an innovative and interesting way.
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